Friday, September 11, 2015

War Between P-Square & Soundcity TV

Peter Okoye of Africa’s leading duo P-Square set
social media on fire when he replied a fan’s tweet
on Twitter concerning the absence of their content
on the television channel Soundcity Tv.
Soundcity TV quickly reacted to Peter Okoye’s tweet
by posting a message on their official website.
Check the tweets and statement from Soundcity TV
below;
The tweet conversation between Peter Okoye and a fan

Peter Okoye went on to post a couple of tweets to
address the issue



Soundcity TV responded by posting an official statement
on their website, check it below;
For 10 Years, @SoundcityTV has been a huge supporter of
#PSquare and the #PSquare brand, right from their 1st music
video to the last video released in 2014. Most of their videos
got massive airplay on @SoundcityTV than any other music
channel.
@SoundcityTV viewers sometimes complain about the
dominance of #PSquare videos on the channel & charts. We
were a huge supporter and gave everything to their works.
We have assisted the #PSquare brand, toured with them over
Africa at our expense. Gave them ad-spots for their events /
projects. Gave them prime time slots for their videos and
included them in our array of Programmes / programming.
We invited #PSquare to one of our annual events last
December 2014 and they insisted we pay a certain amount of
money. We reasonably asked, what is the least we can
offer?; this was us foregoing the fact that we had invested a
lot in #PSquare’s career as music talents / artistes &
entertainers.
The feedback was, “WHAT HAS SOUNDCITY EVER DONE FOR
PSQUARE? TELL ME ONE THING SOUNDCITY HAS EVER
DONE FOR PSQUARE” (Jude Okoye, Manager).
While we understand that this is business, there is also room
for special consideration. Saying our TV brand has never
done anything for #PSquare was quite damning. Clearly,
there was no need to argue with their decision and
reasoning. We decided to stop ‘doing anything’ with/for
#PSquare, since our 10years of supporting the group meant
nothing to them. We assumed our relationship was a
mutually beneficial one, but clearly one-sided.
Ultimately, #PSquare music videos stopped airing on
@SoundcityTV since January 01, 2015. Soundcity reserves the
right to air music videos on our cable / satellite or
terrestrial platforms.
Overall, we wish the duo the best in their endeavours.
@SoundcityTV will keep airing works of the best and
upcoming Nigerian artistes, and also, the best #African
artistes to the world, especially nurturing their talents from
inception till they become huge megastars and international
superstars.
Thank you.”

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