Ever since its inception, Instagram has always
allowed clicking and uploading images (and later
videos) in the 1:1 square aspect ratio. Like Twitter's
140 character limit, it was a part of the platform's
appeal, or a drawback, depending upon how you
chose to look at it.
Off late, a lot of people had begun uploading non-
square images to Instagram using image editing tools
to add whitespace to the sides. Clearly people don't
seem fond of Instagram's aspect ratio limitation
anymore and are willing to use odd hacks to upload a
non-square image, even if it made their images look
terrible. So Instagram finally caved in and decided to
add support for landscape and portrait aspect ratios.
Once you update to the new version 7.5 build on iOS
and Android, you will get a button while choosing the
image to switch to the original aspect ratio of the
image instead of cropping it to 1:1, after which you
can then proceed to edit the image as usual. This also
works for videos, so you can now have full width
widescreen videos on Instagram as well. There
doesn't seem to be a limitation on the aspect ratio in
landscape mode but in portrait mode you are limited
to 4:3, so if you upload a 16:9 vertical image or video
it gets its top and bottom cropped off to fit into 4:3.
This is done to prevent images and videos from
overflowing out of the viewing area within the app and
that the image or video still remains entirely within the
app's UI. If you click on the profile, you still see
square thumbnails of images and videos to preserve
the square grid layout of profiles.
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